Cherapy Branding System


This freelance project was built from the ground up: the client needed a brand, packaging, and a website, as well as full print details. We started by coming up with a name: I came up with Cherapy, a combination of "cherry" and "therapy," since these therapeutic pillows are composed of cherry pits. Then we designed the logo and branding, which the client wanted to have a natural, warm, inviting feel to it.

I illustrated the logo and other branding elements. We printed the packaging on white 80# coated stock, as well as the business cards and flyers. The website and Etsy shop are still under construction.