Transfer Student Brochure
I was tasked with designing a brochure specifically meant for undergraduate students transferring to Loyola University Maryland. I was given a Word document with relevant information, and the direction from the client to adapt a previous college “viewbook,” design to fit the new transfer brochure. This project required the design and copy to evolve together through each iteration: not only did the numbers and figures continue to change, but each copy edit affected the layout of the brochure. This project required paring down a large book’s amount of information into a 10 page brochure, while maintaining the aesthetic and legibility of the original. The final result features eye-popping photography, playful typographic elements in the figures, and vibrant, cool colors calling attention to the important information for future transfer students.